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Manage the launch and implementation of targeted campaigns;
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Monitor the execution of the transactional communication map;
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Integrate new communication channels to expand audience reach;
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Track domain reputations and prevent email deliverability issues;
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Organize the process of collecting and storing consent for marketing communications;
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Develop and enhance email templates (update template designs, improve UX based on metrics);
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Support internal team processes, develop instructions, and ensure effective communication;
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Maintain documentation of targeted campaigns, describing target segments and communication plans for future reference.
