We are looking for a Mobile UA Manager to join our Marketing Department.

Job Responsibilities

 1. Campaign Management and Optimization:
  •    Develop and execute user acquisition campaigns on platforms like Google Ads, Facebook, Apple Search Ads, and other mobile ad networks.
  •    Monitor campaign performance and optimize for KPIs such as CTR, CR, CPI, and CPA - A/B test ad creatives, targeting parameters, and bidding strategies to maximize campaign efficiency
  •    Test and iterate on creative assets based on performance data
 2. Budget Management:
  •    Allocate and manage the budget for mobile install campaigns
  •    Forecast monthly spending and track actual spending against projections and income.
 3. Data Analysis and Reporting:
  •    Analyze campaign data and user behavior to gain insights and identify trends.
  •    Prepare regular reports on campaign performance, insights, and learnings.
 4. Market Research:
  •    Stay abreast of the latest trends in mobile advertising of traveling apps and app store optimizations.
  •    Conduct competitive analysis to understand market dynamics and identify opportunities.
 5. Cross-functional Collaboration:
  •    Collaborate with product, analytics, retention, and creative teams to align user acquisition strategies with product development and analytics tools.
  •    Provide user experience and app functionality feedback to improve user retention and engagement.

Key Qualifications

  • Experience in running mobile advertising campaigns – travel industry is a plus
  • Understanding how AppsFlyer and mobile attribution works
  • Experience with mobile applications after the release of iOS 14.5
  • Experience in WW markets is a plus
  • Experience in setting up end-to-end analytics
  • Curiosity and the ability to think 'outside the box' and look for creative solutions
  • English - Upper-Intermediate (B2)

We Offer You

  • Remote work format;
  • Flexible timetable — we don’t require you to be online at 09:00 sharp. You can start work at a time that suits you;
  • Interesting and ambitious tasks that will take you to the next professional level;
  • Learning: seminars, trainings and conferences;
  • Corporate English, as well as discounts for Skyeng;
  • Corporate discounts on hotels and other services;
  • Active team of super professionals.
Apply to this position

Or share with your friends