1. Campaign Management and Optimization:
- Develop and execute user acquisition campaigns on platforms like Google Ads, Facebook, Apple Search Ads, and other mobile ad networks.
- Monitor campaign performance and optimize for KPIs such as CTR, CR, CPI, and CPA - A/B test ad creatives, targeting parameters, and bidding strategies to maximize campaign efficiency
- Test and iterate on creative assets based on performance data
2. Budget Management:
- Allocate and manage the budget for mobile install campaigns
- Forecast monthly spending and track actual spending against projections and income.
3. Data Analysis and Reporting:
- Analyze campaign data and user behavior to gain insights and identify trends.
- Prepare regular reports on campaign performance, insights, and learnings.
4. Market Research:
- Stay abreast of the latest trends in mobile advertising of traveling apps and app store optimizations.
- Conduct competitive analysis to understand market dynamics and identify opportunities.
5. Cross-functional Collaboration:
- Collaborate with product, analytics, retention, and creative teams to align user acquisition strategies with product development and analytics tools.
- Provide user experience and app functionality feedback to improve user retention and engagement.
