-
Successful lead generation experience for B2B companies.
-
Understanding of unit economics and LTV.
-
Experience in building acquisition using omni-channel acquisition funnels.
-
Successful implementation of tools to increase conversion (lead magnets, lead forms).
-
Use of audience search services for advertising campaigns (demandbase, clearbit, apollo).
-
Experience with lead generation through Facebook and/or LinkedIn.
-
Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences.
-
Use of tools for lead segmentation.
-
Working with analytics systems (Google Analytics).
-
Fluent English language skills.